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Professional athletes can make millions in no time, but in order to secure this kind of hefty income they will often shoot for the biggest and best endorsement deals out there. Big name athletes are usually the first to get signed to endorsement contracts, but every once in a while a big brand will take a chance on a rookie or lesser-known player and strike gold. Here are the 10 biggest endorsement deals in athletic history:

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  • Tiger Woods and Nike

    Tiger Woods is by far the most endorsed and highest paid athlete in sports history. Although Woods has lost some major endorsement contracts since his 2009 scandal, he still managed to earn an estimated $70 million in endorsements in 2010. One of the biggest names to stick by Tiger is Nike, who in 2000 offered the gold superstar a five-year, $100-million endorsement deal. At the time, this was the largest deal ever offered to an active athlete.
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  • Michael Jordan and Nike

    Before Michael Jordan reached the big leagues, Nike offered the rookie $500,000 and his own shoe line if he signed with them. This was one of the biggest and riskiest endorsement deals to ever happen to sports, especially since Jordan hadn’t played in the NBA yet and was leaning towards signing with Adidas. Jordan took Nike up on the deal and created the ever-so popular Nike Air Jordans.
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  • David Beckham and Adidas

    David Beckham agreed to one of the biggest endorsement deals in athletic history when he teamed up with Adidas for $160.8 million in 2003. This massive lifetime contract came about because Adidas feared Beckham would be persuaded to switch to their rival brand, Nike. Out of all of Adidas’ clients, Beckham is the top-selling endorser.
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  • Allen Iverson

    In 2001, Allen Iverson signed with the Sixers and signed a lifetime endorsement and marketing contract with Reebok for $50 million. Although the terms of the deal weren’t disclosed, we do know that the contract will extend beyond his career as a player. Iverson’s signature shoe “The Answer” was very successful and helped resurge Reebok’s place in basketball.
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  • LeBron James and Nike

    In 2010, basketball megastar LeBron James signed a sever-year basketball shoe endorsement deal with Nike worth $90 million. This contract was particularly huge because LeBron hadn’t played a minute in the NBA when Nike signed him. According to the Associated Press, the Nike deal includes a shoe and apparel line for James, which he has an artistic say-so in.
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  • Tony Romo

    In September 2008, Dallas Cowboys quarterback Tony Romo signed a five-year, $10-million endorsement deal with apparel brand, Starter. The footwear and apparel contract is believed to be the biggest endorsement deal in NFL history. Despite his endorsement deal, Romo does not wear Starter footwear during games because the company does not have a contract with the NFL.
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  • George Foreman and Salton, Inc.

    The former heavyweight boxing champ George Foreman reached new levels of success with his popular “Lean Mean Grilling Machine,” but scored an even bigger deal by selling his name to grill maker Salton, Inc. in 1999. The company agreed to pay Foreman $137.5 million in cash and stock in exchange for using his name and image to sell food-preparation products.
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  • Anna Kournikova and Adidas

    Anna Kournikova is a highly sponsored tennis player with a wide array of endorsement deals with big name brands like Omega watches, Internet search engine Lycos and Berlei lingerie. One of her biggest and tennis’ richest deals was signing a six-year contract with Adidas worth $50 million. The catch was that in order to receive all of the $50 million, Kournikova would have to succeed on the tennis court. Since this didn’t come easy to the blonde beauty, she took home the guaranteed $3 million.
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  • Sidney Crosby and Reebok

    Sidney Crosby is one of the most endorsed hockey players in the league. In May 2010, Crosby signed an endorsement deal with Reebok worth $1.4 million a year for five to seven years. This is the richest contract the NHL has ever seen. When Crosby first entered the NHL as a 17-year-old superstar, he had a five-year, $2.5-million deal with Reebok, in addition to several other big name brands.
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  • Venus Williams and Reebok

    Venus Williams struck gold in 2000 when she signed a five-year, $40-million endorsement contract with Reebok. The endorsement came after Williams won both the Wimbledon and the U.S. Open. In 2003, Reebok decided not to renew their contract with Williams because of her inconsistent play throughout the years. However, the company still pays Williams to wear Reebok, even though she is not contracted to do so.
  • Tiger Woods Commercial

    9 April 2010

    This is priceless.

    There are a few more here, but this is by far my favorite.

    I’m not a huge golf fan. I usually root for Tiger to win simply because I’d like to see him make a run at Jack Nickalaus’ record. I became annoyed with all the Tiger coverage. He cheated on his wife. Countless athletes, entertainers, and even regular Joes do that every day. It’s not my business. I actually was rooting for him to win the Masters  just to shut everybody up.

    That was until I saw his Nike ad. He brings out a video of him staring at the screen looking like a guy who just got busted in a big lie. Feel sorry for me. Listen to my dead father and feel even more sorry for me. Come on Tiger. Don’t drag your dad into this, even though he was unfaithful. Be a man and take your lumps.

    Now I’m rooting for Phil Mickelson.

    Day 2 Update:  
    Tiger finished day two at -6. Ian Poulter and Lee Westwood share the lead at -8.

    Tiger & Elin Photos

    17 December 2009

    In the wake of the news that Elin will file for divorce (click here for ESPN’s article), I present you some photos you won’t see any time soon.

    Elin smiling
    You would think she’d be smiling because of the payday she’ll receive, but if she had her druthers, she’d like to have her old life back.

    Tiger & Elin Presidents Cup
    Yeah, I don’t see them walking hand in hand any time soon.

    Tiger & Elin Hug
    If Elin were to hug Tiger now, it would be with one arm and it would be more of a choke hold than an embrace.

    Images courtesy of Icon SMI


    Joel Zumaya, Frank Francisco, Tim Wakefield, J.C. Romero, Chad Durbin, Lance Berkman, and Ramon Hernandez landed on the DL.  Alfonso Soriano, Carlos Quentin, and Jed Lowrie returned from injury.  Milwaukee sent two Minor Leaguers to Arizona for Felipe Lopez.  Edgar Gonzalez went on the DL after getting plunked on the head with a fastball.  Dale Svuem got suspended three games for getting on an Umpire.  Manny Ramirez passed Mickey Mantle on the HR list.  The Cubs snapped the Phillies’ 10-game winning streak.  Pittsburgh sent Adam LaRoche to Boston for prospects.  They also traded Julio Lugo to St. Louis for Chris Duncan.  Mark Buehrle threw a Perfect Game. 


    Reports came out that Steve McNair was drunk when he was murdered.  Last time I checked a couch wasn’t considered a motor vehicle.  Who cares if he had been drinking?  Michael Vick is a free man.  We’ll have to wait to see what Goodell does.  Jeremy Newberry injured his knee and will call it a career.  Big Ben was accused of sexual assault.  Detroit sent Ronald Curry to St. Louis for Orien Harris.  The Vikings signed Antoine Winfield to a five-year deal.


    Chris Wilcox signed with the Pistons.  The Clippers sent Zach Randolph to Memphis for Quentin Richardson.  Steve Nash is sticking with Phoenix.  The Wolves traded Craig Smith, Sebastian Telfair, and Mark Madsen for Quentin Richardson.  I hope he hasn’t wasted his time house hunting.  The Pacers chose not to match Jarrett Jack’s offer from Toronto making him a Raptor.  Earl Watson will replace him.  Orlando signed Matt Barnes.  Yao Ming had foot surgery.  Sacramento signed Sean May.  Jaamal Magloire signed with Miami.  The Curse of the Clippers continues.  Blake Griffin has a shoulder strain.  The Pacers parted ways with Jamaal Tinsley.  The Islanders signed Martin Biron.  The LeBron dunk video was released.  I have as much interest in seeing that as I do that shady Erin Andrews video.


    Montreal signed Curtis Sanford and Tomas Plekanec.  Boston signed Matt Hunwick.  Atlanta signed Evander Kane.  Tampa Bay sent Radim Vrbata to Phoenix for Todd Fedoruk and David Hale.  Edmonton signed Denis Grebeshkov.  New Jersey signed Travs Zajac.  Marian Hossa will have shoulder surgery.  Carolina signed Tuomo Ruutu.  The Wild signed Kyle Brodziak.


    Troy Aikman, Lou Holtz, Wilber Marshall, Randall McDaniel, Sam Mills, Jay Novachek, Rod Smith, and Thurman Thomas highlight the 2009 Class of College Football Hall of Famers.  Mississippi State RB Anthony Dixon got popped for a DUI.  Iowa gave Coach Kirk Ferentz a long-term extension.  Four North Dakota State football players have been popped for DUIs in the lasts six months.  Illinois gave Ron Zook an extension.


    Ed O’Bannon is part of a class action lawsuit against the NCAA for using images of student-athletes without compensation.  Anthony Mason, Jr. gained a year of eligibility because of a foot injury costing him the bulk of last season.  East Tennessee State gave Murry Bartow an extension.


    Stewart Cink won the British Open.  Tom Watson challenged history, but fell short.  Tiger Woods missed the cut.  Bo Van Pelt won the U.S. Bank Championship.  Rick Rhoden won the American Century Celebrity Golf Championship.  Brad Benjamin won the U.S. Amateur Public Links Championship.

    Kyle Busch won the Nationwide race at the Gateway International Raceway.

    Jeremy Chardy beat Victor Hanescu to win the ATP Mercedes Cup.  Robin Soderling beat Juan Monaco to win the ATP Catella Swedish Open.  Sybille Bammer beat Francesca Schiavone to win the WTA ECM Prague Open.  Flavia Pennetta beat Sara Errani to win the WTA Tour Internazionali Femminili di Palermo.

    That concludes the Tidbits. As always feel free to add any stories you liked this week in sports or discuss any of the stories I mentioned.  Be sure to check out my Links Page for some great sites.

     
    Fernando Martinez (knee) and Geovany Soto landed on the DL.  Jayson Werth was named as an AS replacement for Carlos Beltran.  Shouldn’t it have went to a “final vote” guy.  Baltimore Manager Dave Trembley was suspended two games.  Houston claimed Chris Coste off waivers.  Nelson Cruz replaced Torii Hunter in the AS Game.  Jonathan Sanchez threw a no-hitter.  The Mets sent Ryan Church to Atlanta for Jeff Francoeur.  Dustin Pedroia was replaced by Carlos Pena in the AD Game.  Apparently Joe Maddon doesn’t have a brain as Ian Kinsler was the logical replacement.  Trevor Hoffman replaced Jonathon Broxton.  Zach Duke replaced Matt Cain.  I guess they haven’t heard of Yovani Gallardo.  Josh Beckett threw a Shutout for his 100th career Win.  Kevin Slowey tweaked his wrist, delaying his return.
      Prince Fielder won the HR contest.  Roy Halladay and Tim Lincecum started the AS Game.  Jim Riggleman replaced Manny Acta as Washington’s Skipper.  Jay Bruce (wrist)is out for up to two months.  Chone Figgins replaced Evan Longoria in the AS game.  Pedro signed with the Phillies.  The AL won the AS Game again.  Carl Crawford got the MVP after a game-saving catch.  Ryan Howard hit his 200th HR the fastest in MLB history.


    San Diego RB Curtis Brinkley was shot in Philly.  Derrick Mason is retiring.  Tampa Bay cut Brian Griese.  The Jets cut Bubba Franks.  Matt Ca$$el signed a huge deal with the Chiefs.   Terrell Suggs got paid too.  Travis Henry got a three-year jail sentence for his drug arrest.  Brilliant.  The Redskins picked Jeremy Jarmon in the supplemental draft.


    Grant Hill signed a two-year dal with Phoenix.  Portland’s Patrick Mills broke his foot.  Orlando signed Brandon Bass.  Memphis cut Jerry Stackhouse.  Channing Frye signed in Phoenix as well.  A ‘mare Stoudemire had eye surgery.  Orlando matched Dallas’ contract for Marcin Gortat.  Denver got Arron Affalo, Walter Sharpe and cash for a future second round pick.  The Cavs signed Anthony Parker.  The Bulls signed Jannero Pargo and Lindsey Hunter.  The Suns bought out Ben Wallace’s contract.  Josh Childress will stay in Greece.


    Tampa signed Antero Nittymaki.  Washington signed Brendan Morrison.  Toronto signed Rickard Wallin. Pittsburgh signed Jay McKee.  Montreal signed Travis Moen and Paul Mara.  New Jersey traded a 2010 draft pick to Edmonton for Tim Sestito and signed Yann Danis.  Jacques Lemaire is back with New Jersey.  The Rangers signed Ryan Callahan.  Anaheim signed James Wisniewski.  The Rangers sent Lauri Korpikoski to Phoenix for Enver Lisin.  Chicago named Stan Bowman as their new GM.  The Islanders signed #1 pick John Tavares.  Atlanta signed Kari Lehtonen.  Montreal signed Guillaume Latendresse and Shawn Belle.  Washington signed Jeff Schultz.  Phoenix signed Keith Yandle.  Atlanta signed Colby Armstrong.



    Texas Tech’s McKinner Dixon and Kansas State’s Deon Murphy have declared for the supplemental draft.  Tennessee lost WRs Austin Rogers (knee) and Denarius Moore (foot) for the year.  Southern Miss ended Damion Fletcher’s suspension.


    Providence gave Coach Keno Davis an extension.


    Mark Martin won the NASCAR Sprint Cup Series at Chicagoland Speedway.  Joey Logano won the Nationwide race.

    Phil Mickelson is skipping the British Open as expected.  Roger Tambellini won the Wayne Gretzky Classic (Nationwide tour).  Martin Kaymer won the Scottish Open.  Bernhard Langer won the 3M Championship.  Steve Stricker won the John Deere Classic.  Eun-Hee Ji won the U.S. Women’s Open.

    Rajeev Ram beat Sam Querrey to win the ATP Campbell’s Hall of Fame Tennis Championship.  Agnes Szavay beat Patty Schnyder to win the WTA GDF Suez Grand Prix.  Maria Jose Martinez Sanchez beat Caroline Wozniacki to win the WTA Tour Collector Swedish Open.

    That concludes the Tidbits. As always feel free to add any stories you liked this week in sports or discuss any of the stories I mentioned.  Be sure to check out my Links Page for some great sites.

    Earlier this year Phil Mickelson’s wife Amy was diagnosed with breast cancer.  He got some more bad news when he found out that his mother Mary also has breast cancer.  She is set to have surgery later this week at the same hospital where Amy had her surgery.  Phil has played in two tournaments since Amy’s diagnosis, including a second place finish in the U.S. Open.

    Phil has not set a timetable for another return, but he is not likely to compete in the British Open.

    My thoughts and prayers continue to be with the Mickelson family.


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