How Social Media Has Changed Fan Engagement In The Sporting World?

Nov 23, 2018

There is no denying that we now live in a social media driven world. Who would have thought that Facebook, Twitter, and Instagram would play such an important role in many parts of social life, business, and marketing? If you consider friends and family, how many of them have at least one social media profile and use it to post there on a daily basis?
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Due to this huge surge in social media usage, the way that we interact and communicate has changed greatly. One particular area where social media are largely present is sports. This article and infographic look at how social media have changed the way fans interact in the sporting world.
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How Are Fans Using Social Media In Conjunction With Sport?
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If you ever checked Twitter or Facebook during a live sporting event such as the NFL Superbowl or NBA playoffs, you will understand just how important social media have become. Next time a live sporting event is on, go to Twitter and look for trending topics or search for the game in the search bar – you will find thousands of tweets from fans, sports managers and even online betting websites.
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The following are some ways that fans are using social media.
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Voice Opinions On Live Events
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As mentioned above, during any sporting event you will find millions of fans voicing their opinion on Twitter. Social media have given them a new outlet to share observations and thoughts on games as they unfold. In ages past, we could only discuss sport with friends and family via text message or at a bar. Using social media, however, everyone can have a say in a matter of seconds!
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To Interact With Other Fans And Opposing Team’s Fans
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Adding to the above point, social media has given fans an opportunity to interact with other like minded individuals. You can see a host of fan groups on Facebook where discussions are held. Twitter users, on the other hand, often use hashtags to talk to each other about the upcoming games.
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In a similar manner, fans now have real outlets to interact with their rivals and have some friendly banter about humiliating defeats and recent results.
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To Keep Up To Date With Current Developments
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This is one of the most interesting developments of social media and sport – fans are shifting away from using news sites for updates. They can instead simply log on to Twitter or Facebook and see a million updates posted as game and competitions unfold.
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Twitter especially has become a huge platform for news, as many news companies themselves post sport updates through this social media channel.
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To Interact With Sports Superstars, Coaches, And Teams
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Social media have actually given sports fans an unparalleled level of access to their favourite teams, superstars, and coaches. Many sports superstars and athletes are active on social media and engage with their fans.
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Who would have thought that you could send a tweet to LeBron James or Ronaldo, for example, and they could actually reply to you? Never before have sports fans enjoyed this type of engagement with their idols.
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Furthermore, most sports teams now maintain a social media presence. This way, they interact with fans and provide updates and insight into their organization.
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To Watch Live Sports
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Traditional forms of watching sport – TV and dedicated sports channels – are seeing increased competition from social media. Many sporting events are now streamed on the internet or through social media, and bettingsites.me.uk predicts that this will result in conventional sports channels losing viewers and experiencing a significant decrease in revenue.
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Because of this, some outlets such as ESPN are jumping on the bandwagon and streaming sports through social media too. If this trend continues, we may even see a downturn in the viewing figures of terrestrial TV sporting events.
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As you can see, fan engagement has truly diversified and increased through the advent of social media. Sporting fans can now enjoy an all-encompassing experience and get involved to a greater level of detail. They can discuss games as they unfold, talk to their idols and sporting heroes, and even stream some sporting events online if they wish.
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The infographic below provides some additional info about social media and sports and how the two are complementing each other:
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Infographic URL: https://bettingsites.me.uk/sports-on-social-media/.

Posted by | Categories: sports | Tagged: social media, Sports, twitter |
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