SUBWAY® RESTAURANTS LAUNCHES THIRD ANNUAL ‘BASEBALL DESIGNS’ TOUR

Aug 16, 2011


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More than 40 Player-Designed Baseballs Autographed by SUBWAY® Famous Fans andCelebrities to Visit Four U.S. Cities and Be Auctioned Off to Benefit Little League® Baseball
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MILFORD, Conn. (June 15, 2011) – SUBWAY® restaurants, the world’s largest restaurantchain, today unveiled the third annual SUBWAY® Baseball DeSIGNS Tour with its first exhibit atthe 2011 SUBWAY® National Little League® Baseball Appreciation Game at La Cienega Parkin Los Angeles.
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The SUBWAY® Baseball DeSIGNS Tour includes more than 40 baseballs designed by youngartists and signed by celebrities and athletes including: musician Katy Perry, actor Zac Efron,rock band Maroon 5, gold medal-winning swimmer Michael Phelps, pro football’s Drew Brees,baseball star Ryan Howard, basketball Rookie of the Year Blake Griffin, NASCAR driver CarlEdwards, tennis superstars Serena and Venus Williams, celebrity chef, Robert Irvine and JaredFogle (the “SUBWAY® guy”) among others.
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The tour will visit four U.S. cities concluding with a final stop at the Little League® BaseballWorld Series (LLBWS) from Aug. 19-28, where the baseballs will then be auctioned off to thegeneral public with all proceeds benefitting the Little League® Baseball Urban Initiative programwhich helps fund start-ups, developments, equipment, clinics and field maintenance for inner-city youth leagues and teams.
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“The SUBWAY® Baseball DeSIGNS Tour and our national sponsorship of Little League®Baseball continue to provide an opportunity for SUBWAY® to support Little League® with aprogram that is unique and brings added awareness and exposure while giving back,” said TonyPace SUBWAY® Franchisee Advertising Fund Chief Marketing Officer. “The level of creativitythese young athletes and artists show in designing these baseballs is inspiring. We’re lookingforward to kicking off the tour in Los Angeles and highlighting their talent across the country.”
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“As the world’s leading youth sports organization for over 70 years, Little League® is focusedon providing a community program that includes the opportunity to promote physical activityand a healthy lifestyle through participation,” said Stephen D. Keener, President and ChiefExecutive Officer of Little League® Baseball and Softball. “SUBWAY® continues to reach outand embrace the focus of the Little League Urban Initiative and its benefits to Leagues. We’relooking forward to this summer-long event and its culmination in August at the Little LeagueBaseball World Series”
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Baseball legends and Famous Fans of SUBWAY® will participate in the tour’s various stopsincluding Cy Young Award winner and ESPN baseball personality Orel Hershiser and formerLos Angeles all-star outfielder Shawn Green, who will also serve as honorary coaches in the2011 National Little League® Baseball Appreciation Game.
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In addition to its introductory stop in Los Angeles and its final, 10-day stay in South Williamsport,Pa. at the Little League® Baseball World Series, the SUBWAY® Baseball DeSIGNS Tour willalso visit Phoenix during baseball’s All-Star festivities in July and New York in early August.
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For more information on the tour, consumers can visit SubwayKids.com and the OfficialSUBWAY® Facebook page. Online auctions for the celebrity-autographed baseballs will opento the public Aug. 19 and will run through the Little League® Baseball World Series, which concludes Aug. 28
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SUBWAY® Restaurants have proudly sponsored Little League® Baseball and Softball since2005 as a way to encourage Little Leaguers and their families to live active lifestyles and eat healthy.

Posted by | Categories: MLB | Tagged: Little League Baseball, Subway Baseball Designs |
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