Monster.com and NFL to Announce the Next “Director of Fandemonium” Live on Super Bowl XLIV Pregame Show
National contest finalists descend on South Florida to earn “dream job”
FLORIDA – February 3, 2010 – After a season-long search to fill the “dream job” for an NFL fan,Monster.com®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), together with the National Football League (NFL) will announce the next “Director of the NFL Department of Fandemonium” live on the CBS Super Bowl XLIV Pregame Show from Sun Life Stadium on February 7 at 3:30 p.m. ET. The final two candidates have separated themselves from an initial group of more than 200,000 applicants and voting for them will continue at nfl.monster.com until midnight on February 5.
Based on fan voting, either Amanda Cameron of San Diego, CA (representing San Diego) or Ralph Lanier, Jr. of Fort Lauderdale, FL (representing Miami) will be crowned the next Director. As part of the season-long role, the Director will take home a $100,000 “signing bonus”, as well as take part in the behind-the-scenes action at several marquee NFL events during the 2010 season. The runner-up will take home $10,000.
“We launched this program with this moment in mind – the chance to grant this extraordinary opportunity to one lucky fan,” said Ted Gilvar, executive vice president and chief global marketing officer, Monster Worldwide, Inc. “Our finalists have been role models for how anyone can use their talent and enthusiasm to land a dream job through Monster.”
The final tests came this past weekend in South Florida where Cameron and Lanier, Jr. arrived before the 2010 Pro Bowl and completed a series of on-field experiences under the watchful eye of NFL Films. The two finalists first designed a play had their offensive coordinator skills evaluated by a Pro Bowl coach. Later this week, the winner of the Pro-Bowl Finalist task will complete broadcaster and field-preparations duties with NFL crews to assure everything is in order for Super Bowl XLIV. Videos of the finalist’s adventures in South Florida can be viewed at nfl.monster.com.
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We’re down to the final four of the competition to choose the next NFL Director of Fandemonium. Thanks to everyone who voted and took part in the contest we ran back in December.
Without further ado, here’s a look at the finalists.
Miami: Ralph: http://www.youtube.com/watch?v=QJNtn60LyAs
Indianapolis: Nikki: http://www.youtube.com/watch?v=c2Kr_Q4Mx_0
New Orleans: Kathy: http://www.youtube.com/watch?v=9h-joY3ED00
San Diego: Amanda: http://www.youtube.com/watch?v=2HwZHhOr0lk
Final 4: http://www.youtube.com/watch?v=1eeg0rRkXng
Monster.com and NFL Narrow Down the Field for the Next “Director of Fandemonium”
Fans to select next Director to win “dream job” with year-long access to the NFL
MAYNARD, Mass. – Jan 11, 2009 – Monster.com®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), together with the National Football League (NFL) have named the finalists in their search for the next NFL Director of Fandemonium. Fan voting from across the country has narrowed the field to six as the finalists campaign at nfl.monster.com for the season-long role in which the winner will take home a $100,000 “signing bonus” as well as take part in the behind-the-scenes action at several marquee NFL events during the 2010 season. In addition, fans who vote will be eligible to win a trip to Super Bowl XLIV.
“We want passionate NFL fans to visit our site and find a career that they can be just as passionate about,” said Ted Gilvar, executive vice president and chief global marketing officer, Monster. “The Director of Fandemonium provides one fan the opportunity to get their ‘dream job’ and it creates a unique and fun way to showcase Monster.”
“We’re counting on the fans to decide which finalist can handle the pressure of passionately being the voice of all NFL fans across the globe,” said Mark Waller, chief marketing officer of the NFL. “We are pleased to work with Monster to give one lucky fan this incredible experience.”
The six finalists are now vying for fan voting at nfl.monster.com and spent a week in New York City with NFL legends Jerome Bettis and Sterling Sharpe, and Hollywood’s Scott Caan competing in challenges specifically designed to measure each finalist’s NFL passion, motivation, and professional integrity, as part of an interview for the best job in sports. The webisodes and video profiles of the finalists are available onnfl.monster.com where fans can vote for the next Director of Fandemonium. One lucky fan will win a trip to Super Bowl XLIV just by voting for his or her favorite finalist. Two finalists will be eliminated every week in January until the last two finalists remain.
The final head-to-head, “showdown” will take place during the 2010 Pro Bowl weekend in South Florida, after which the winner will be crowned by Monster.com as the next Director of Fandemonium on February 7, 2010, during the CBS pregame show live at Super Bowl XLIV.
The current Department of Fandemonium finalists are:
- Green Bay, Aretina Trepczyk
- Indianapolis, Nikki Gott
- Miami, Ralph Lanier Jr.
- New Orleans, Kathy Scott
- Pittsburgh, Stephanie Galbraith
- San Diego, Amanda Cameron
The next Director of Fandemonium’s duties will include:
- NFL Draft: Announce a pick at the 2010 NFL Draft (April 2010)
- NFL Kickoff: Act as backstage talent wrangler at the 2010 NFL Kickoff concert (Sept. 2010)
- International Series: Participate in on-field introductions at a game in London (Oct. 2010)
- NFL Thanksgiving: On-field broadcast liaison for NFL Network’s Thanksgiving Game (Nov. 2010)
- Wild Card Game: Monitor player uniforms on-field before a 2010 Wild Card Game (Jan. 2011)
- Pro Bowl: Select a play from the sidelines during the 2011 Pro Bowl (Jan./Feb. 2011)
- Super Bowl: Join the coin toss ceremony at Super Bowl XLV (Feb. 2011)
Last year’s winner and current Director of Fandemonium, Rainier “Onyx” Herrera is living the dream of every NFL fan, while preparing to be on the sidelines at the Pro Bowl and participate in the coin flip ceremony at Super Bowl XLIV. Onyx’s experiences are being updated on Facebook at www.facebook.com/fandemoniumand on Twitter at www.twitter.com/MonsterDOF. He also writes a blog on NFL.com where fans can interact and learn more about the Director of Fandemonium experience.
No purchase necessary. This is a promotion only and not an offer of employment. For more information and the official rules of the promotion, please visit nfl.monster.com.
Fans can submit “applications” at nfl.monster.com until November 16, 2009; winner gets $100,000 and incredible access to NFL events
NEW YORK – October 1, 2009 – Monster.com®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), together with the National Football League (NFL) today announced the opening of the 2010 Director of Fandemonium (DOF) online application process at nfl.monster.com. The DOF promotion inspires the most zealous football fans to compete for the dream “job” of serving as a fan ambassador for Monster and the NFL with special access at a series of marquee events throughout the 2010 NFL season.
This is the second year Monster and the NFL have teamed to find the DOF, this year expanding the promotion to allow fans to participate in deciding who becomes the next Director of Fandemonium. The competition will allow fans the ability to lobby and “vote” for their favorite finalists.
“This promotion is a totally unique way to connect with consumers,” said Ted Gilvar, executive vice president and global chief marketing officer, Monster Worldwide, Inc. “We provide unparalleled access to the NFL in the form of a dream job and this year we want NFL fans everywhere to help us decide who should get the job.”
Last year’s winner and current DOF, Onyx Herrera has been living the dream of every NFL fan, having announced a pick at the 2009 NFL Draft and, more recently, hung out with former NFL players and Grammy Award-winning artists at the at the NFL Kickoff event in Pittsburgh. Onyx will be keeping fans updated on his adventures throughout the NFL season on Facebook at www.facebook.com/fandemonium and Twitter at www.twitter.com/MonsterDOF. He is also writing a blog on NFL.com.
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